Brand Performance Marketer

Brand without performance accountability is positioning. Performance without brand coherence is noise. This role exists at that intersection. You will design and orchestrate omnichannel campaigns across web, email, and social that build brand presence and move measurable business metrics, using agencies and freelancers as execution arms while you own the strategy, the brief, and the outcome. You will also serve as the brand intelligence layer for paid media, feeding creative direction and audience signal to the teams running paid so that owned and paid tell the same story and reinforce each other.