Email Marketing Specialist

Own email creation in HubSpot, building marketing emails from start to finish using templates, modules, and personalization tokens.

Build and segment lists, creating targeted lists in HubSpot so each email reaches the right audience.

Run A/B tests, testing subject lines, content, send times, and calls to action, and applying what you learn to future emails.

Analyze email metrics to guide decisions, tracking open rates, click rates, and unsubscribes, and using the results to recommend changes to content, timing, and audiences.

Maintain the email calendar, planning and scheduling sends across teams so campaigns are coordinated and audiences aren't over-emailed.