Senior Copywriter, Performance Marketing

Someone is standing at the mailbox, sorting bills from junk. Someone else is thumbing through their feed with half their attention. You get about three seconds with each of them, and the topic is life insurance. We're looking for the writer who wins those three seconds, then earns the rest of the read and the response.

This is the writer we’re looking for. Someone who thinks like a journalist and converts like a direct response marketer. Someone obsessed with the question: what's the angle that makes this actually worth reading?