Senior Lifecycle Marketing Manager
- Where you can live
- Remote (US)
- Working hours
- Overlap with UTC-10 to UTC-5
- Salary
- USD 140,000 to 170,000 per year
- Posted
- August 20, 2026
Summary from the posting
Drive lifecycle marketing end to end across G2's marketplaces (Capterra, Software Advice, and GetApp) , owning audience, segmentation, and messaging strategy and running AI-assisted, cross-channel campaigns (email, SMS, paid social) that grow engagement and retention. Lead and develop the lifecycle team, set the operating cadence, and drive outcomes through experimentation and influence with senior stakeholders.
In This Role, You Will:
Lifecycle Strategy & Execution (35%)
Own and drive end-to-end lifecycle programs for both software buyers and reviewers , driving engagement, retention, and advocacy across every stage of the journey.
This is a short summary. The full description, requirements and the application form are on G2's own career page.