Social Media Manager, D2C

• Own organic social channel strategy end to end: the place where millions of people meet our brand for the first time. Set the platform vision, audience goals, and content pillars that support Headspace’s brand and business objectives.
• Lead Headspace’s voice on social. Concept and write the hooks, captions, scripts, and series that help people through life’s wobbles, and protect voice and tone in partnership with the brand creative team.
• Tell the story of a digital product. Show how Headspace fits into people’s everyday lives, turning expert insight and research into content that feels useful, human, and trustworthy.