Senior Manager, Data Science

Marketing Science sits within Upstart's Growth, Product, and Ops Analytics team and answers two questions for the business: is our marketing working, and where should it go next? The team's analysts and data scientists are embedded with growth marketing across every channel that brings borrowers to Upstart, including direct mail, paid search and social, video, mobile, email, brand campaigns, and lending partnerships. Within a channel, they work out what's performing and how to make it better. Across channels, they look at how spend should be divided and how each channel affects the others.