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Wellfound pricing for employers and what promoted roles cost

By RemoteBoard editors · November 11, 2026 · 6 min read

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Wellfound pricing for employers has four layers. Posting jobs is free and unlimited. Job Ads for top placement start at $200 each. Reach, the AI sourcing tool, runs $135 to $199 per seat per month. Autopilot, a dedicated recruiter, is $500 a month per open role plus a 10% fee when you hire.

The figures below come from Wellfound's own recruiter pricing page, checked in November 2026. Which layer you need depends on whether you want to wait for applicants or go find them.

How much does it cost to post a job on Wellfound?

Nothing. The page lists Job Posts at $0 forever, with unlimited listings, applicant management, and either its built-in ATS or sync with your own. Every listing appears in Wellfound search, candidate email alerts and the weekly newsletter. You pay only if you want more reach.

What do Wellfound Job Ads cost?

Product Price on the page What it adds
Job Posts $0 Unlimited listings and applicant management
Job Ads From $200 per ad Top-of-search placement, a dedicated email blast, newsletter promotion
Reach Explore $0 per month 20 contact reveals, 3 active agents
Reach Starter $135 per seat per month 250 contact reveals, unlimited agents
Reach Growth $199 per seat per month 1,000 contact reveals, ATS integration
Autopilot $500 per month per role plus 10% on hire 5 to 10 candidates a week from a dedicated recruiter, no contract

The Job Ads price is "from", so the real figure for your role may be higher. The page does not publish how long an ad runs.

How much does a year of promoted remote roles cost?

If you open 12 remote roles and buy one $200 Job Ad for each, that is $2,400 at the floor of the range. Free posts alone cost nothing, and for many startups they are enough. Reach Growth for one recruiter is $2,388 a year at $199 a month, and it is a sourcing tool, not a listing.

Compare promotion with a flat plan. RemoteBoard Growth billed yearly is $1,788 for up to 10 active roles at once, including 3 featured slots a month. Starter is $588 a year for up to 3 active roles. The side-by-side is on the Wellfound alternative page.

When is Wellfound worth paying for?

Free posting is worth taking in almost every case, so start there. Paying makes sense when a role is hard to fill and you want outbound sourcing. Autopilot at $500 a month per role plus 10% of the hire is cheaper than a typical agency fee because the placement fee is lower, though a six-month search still costs $3,000 before the fee. Reach suits a solo recruiter who writes outreach all day.

It is a weaker fit when the problem is that applicants cannot work your time zone. Remote and on-site roles share the same search, and a promoted ad raises visibility without filtering for fit. A board with only remote roles, and eligible countries on each listing, answers that directly. If you want to see what other employers are advertising in marketing roles before setting a range, Remotemarketer.io lists remote marketing jobs by specialty.

Does Wellfound integrate with an ATS?

Yes, and it is a point in its favor. The page lists native two-way sync with Greenhouse, Lever, Ashby and Workable, included free on every plan. RemoteBoard reads a public board instead, and covers Greenhouse, Lever and Ashby, listing only fully remote roles and removing them when you close them in your ATS.

How does it compare with per-post boards?

Most remote boards charge for every listing, so Wellfound's free tier is unusual. NoDesk charges $199 for 45 days, RemoteJobs.org $149 to $299 for 30 days, and Jobspresso $299 for 120 days. The best remote job boards for employers roundup puts them in one cost table. If your roles fill from free posts, none of the paid boards is needed.

Three hiring scenarios with real numbers

Two remote roles a year, free posts only. You pay $0. Even if you add a $200 Job Ad to each, the total is $400, which beats Starter at $588 a year. Wellfound wins this case outright.

Six remote roles a year, one ad each. Six ads at $200 is $1,200. Starter is $588 for up to 3 active roles at once, so if your searches overlap by no more than three, the flat plan costs half as much and the roles stay live while open. If you also want sourcing, add Reach Starter at $135 a month, or $1,620 a year, and the totals are no longer close, because they buy different things.

Twelve remote roles, up to eight open at once. Twelve ads at $200 is $2,400. Growth at $1,788 covers up to 10 active roles, includes 3 featured slots a month and syncs from your ATS. Break-even against $200 ads sits at roughly nine ads, so beyond that the flat plan is ahead. If your searches are hard and you hire a recruiter on Autopilot for three of the roles for three months each, add $4,500 plus the 10% placement fees, which no listing plan replaces.

What the pricing page does not tell you

Read the page closely before you budget. Job Ads say "from $200", so the actual price may depend on role or placement. It does not state how many days an ad runs, whether an ad can be renewed or refunded, or how many candidates a typical ad brings. Reach lists contact reveals per month, but not the reply rate on outreach. Ask Wellfound for those four answers in writing before you spend on a quarter of ads, and compare them with what a flat plan states plainly: capacity, featured slots and a yearly price. Teams that track cost per hire should log which source each hire came from for a quarter, then divide spend by hires for each channel. That number beats any sticker price.

Who should skip paid promotion altogether

If the role is junior, the pay is above market and the posting is clear, free listings usually fill it. Money spent on promotion helps most when the role is senior or niche, when the salary is hidden or low, or when you have already run a free listing for two weeks without a qualified applicant. Writing the post well often does more than an ad, which is why the guide to writing a remote job post is worth a read before you buy anything. Include the salary range, the countries you can hire in and the hours you need covered.

What should you do next?

Post your roles on Wellfound for free and see how many qualified, time-zone-compatible applicants arrive in the first two weeks. If that is enough, stop there. If you need more remote-specific reach for a steady stream of roles, a flat plan is cheaper than buying an ad for each one. Paste your careers board into the preview on post a remote job to see your roles as listings before you pay.

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